Choose from a full range of services for copywriting, editing and marketing ideas
Generating ideas
Go Undercover
When you need new ideas and angles for your marketing message, perhaps because
you're writing it yourself, 'go undercover' first – before you write. Together we
turn detective and uncover the key elements you need to include. You 'lie on the
couch', we ask you lots of in-depth questions to draw out what's really important
– and then we put all the notes together for you in an easy-to-use format.
Aiming For Target
A shorter version of Go Undercover – do this when you need a sounding board and some fresh thinking on your marketing
message. We spend two hours with you and leave you with ideas to develop.
Copywriting
Copywriting For Print
When you don't have the time or the inspiration to write your new marketing materials, we'll craft the copy you need
– whether it's for a specific project or for 'core' content you can adapt yourself. We always start with a Go Undercover
session.
Web Site Content
Drive your web site with content that works on the web. Web content is different from brochure content, because people
read differently on the web. You have just a few seconds to grab someone's attention and, of course, there are also the
search engines to consider...
Direct Mail Measured Response
When you need a full campaign for a specific marketing initiative, we'll put a direct mail programme
together for you. It includes the words, the design, the print and, most importantly, all the testing,
measuring and follow-up! Plus, we help you with thorough planning at the outset.
Personal Tributes And Comic Verse
To celebrate an occasion, to recognise an achievement or to remember someone special, we'll create a
unique tribute. Humorous or serious, we'll help you celebrate or remember.
Words for networking
Marketing MinutesTM
Do you need a stronger 'elevator pitch', or some powerful verbal sales statements for networking? When
you need to hook people's attention, particularly the people who refer you business, we can craft a
pocket pack of 'one-minutes', written just for you.
Editing, mentoring and proofreading
Shift Into Shape
Sharper writing gives your words more credibility. Editing makes them more readable and more effective.
Proofreading protects you from any embarrassment from grammar or spelling bloopers. We can help bring
more power to your language – for greater impact.
Message MentorTM
If you're writing yourself, you may need someone to read and critique what you've written and positively
guide you forward. Your colleagues or your partner aren't necessarily the best people to do that!
Message MentorTM gives you access to ad hoc advice from an experienced
copywriter outside your business.
Editing For Natural English
If you sell to the UK from overseas, we help you create content for your marketing materials and web
sites that sounds 'naturally English'. And if you have to use brochures and materials produced from your
parent company abroad, and they sound a little stilted, we can help reshape the content to suit the UK
market. It all helps with communication.
Workshops
Copywriting Workshops
Whether you're starting a business, building your team, or just want to be more proficient at 'writing
to sell', our copywriting workshops will help – tailor-made or off-the-shelf.
Words for weddings - NEW!
Need something supremely special for your wedding or other special occasion? We can help with romantic poetry for the happy couple, comic verse for the best man and poetic tributes for the special people in your life. More...
"Just wanted to say "thank you" once again for the beautiful poem. I'm thrilled and can't wait to start showing it off!"
Kate Everall, Kate Everall Photography
www.kateeverallphotography.com
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